After Postbank struggled through a massive PR backlash, they needed a campaign that brought back their laid-back, worry-free brand feel. The perfect opportunity: the launch of a cost-free, no-bullshit bank account. Our campaign celebrated the quirky guilty pleasures you can sink your money into… because those are must haves, unlike account fees. I came up with idea and concept, written all scripts and managed the production at Jung von Matt SPREE.